Our Vision: Affordable Luxury for All

At Rock-A-Feller® Cigars, our journey began with a simple yet powerful vision to create an affordable luxury that transcends social boundaries. We wanted to offer a premium product that embodies the spirit of entrepreneurship while remaining accessible to men and women from all walks of life. Inspired by the resilience of the American spirit during the Great Depression, the Rock-A-Feller cigar stands as a testament to the unwavering determination and the pursuit of excellence.

Crafted with Legacy and Tradition

Rooted in the heritage of American entrepreneurism, our cigars are more than just a smoke; they’re a symbol of perseverance and hard work. Blended and meticulously rolled by skilled artisans in Nicaragua and the Dominican Republic, the Rock-A-Feller cigar marries generations of experience with a commitment to quality. Each puff carries a story of dedication, encapsulating the essence of fine hand-rolled craftsmanship.

A Taste of True Mastery

Step into the world of Rock-A-Feller® Cigars and you’ll experience the passion and artistry that fuel our brand. Recently hailed as a “wallet-friendly cigar” by Cigar Insider, our selection promises to satisfy even the most discerning connoisseur. From the intricate blends to the impeccable construction, every detail has been carefully curated to offer a memorable and enjoyable smoke.

Meet Our Visionaries

Kevin Schweitzer

Pioneering Excellence in the Cigar Industry

Distinguished by his dynamic leadership and trailblazing spirit, Kevin Schweitzer has carved his legacy as a remarkable figure in both the financial and cigar realms. With a bold approach and an insatiable thirst for adventure, he has navigated uncharted territories, proving that success thrives where challenges exist.

A Visionary at the Helm

As the President of Sea Crest Holding Group since 2009, Kevin Schweitzer has epitomized the essence of a visionary leader. Renowned on Wall Street for his acumen as a trader, he’s demonstrated an exceptional ability to thrive under pressure. His adventurous nature has led him to traverse countries deemed ‘dangerous’ and ‘high-risk,’ where he ventured into the world of international gold, silver, and precious mineral sales.

A Connoisseur’s Journey

Kevin’s passion for cigars spans over 25 years, cultivating a deep-rooted appreciation for the artistry and camaraderie the world of cigars encompasses. This fervor ignited his latest venture: the reimagined Vintage Rockefeller Cigar Group. Taking over as the President and sole owner, Kevin’s entry marks the beginning of an exciting chapter for the brand.

Unearthing Hidden Gems

Kevin’s journey took him to the heart of the cigar-making process. Through encounters with master blenders in Nicaragua and the Dominican Republic, he uncovered a gem — a vintage blend that had lain dormant for years. This rediscovery marked a turning point, inspiring him to share this exceptional experience with the world.

Dominican Republic

Leandro Compres , Kevin Schweitzer, Hardy De La Cruz, Victor De La Cruz

Victor De La Cruz

With a journey that started at the tender age of 7, Victor’s dedication to the cigar industry is unwavering. From his early days preparing materials for rollers to founding his own factory, Tabacalera L&V S.R.L., Victor’s expertise has shaped the heart of Rock-A-Feller® Cigars.

Leandro Compres

Born into a lineage of cigar aficionados, Leandro’s destiny was evident from a young age. Continuing his father’s legacy, Leandro’s mastery and knowledge have paved the way for a partnership that birthed Tabacalera L&V S.R.L. – a venture that embodies heritage and innovation.


Juan José Hernandez Valdez

Juan José Hernandez Valdez, a seasoned veteran in the world of tobacco craftsmanship, currently holds the prestigious position of Master Blender at American Caribbean Cigars in Estelí, Nicaragua. With an illustrious career spanning over four decades, Juan José has become a true maestro in the art of blending and producing exceptional cigars.

Juan José’s journey into the tobacco industry began at the age of 15, when he inherited a rich ancestry of four generations of Cubans deeply rooted in the cultivation of tobacco. His early exposure to the intricacies of tobacco harvesting laid the foundation for his lifelong passion and commitment to the craft.

Having honed his skills through years of hands-on experience, Juan José made a significant move to Nicaragua, beginning his association with American Caribean Cigars. In this new chapter, he seamlessly transitioned from harvesting tobacco to spearheading the production of premium cigars.

As the Master Blender at American Caribbean Cigars, Juan José has played a pivotal role in crafting and refining distinguished brands such as Rosa de San Diego and Bellos Mundos. His expertise extends beyond in-house brands, as he collaborates with clients to create bespoke cigar experiences. Notable collaborations include iconic brands like Rock-A-Feller, The Travelers, Maradona, and numerous others.

Juan José Hernandez Valdez stands as a testament to dedication, skill, and an unwavering commitment to the timeless art of cigar craftsmanship. His legacy is woven into the very fabric of the industry, leaving an indelible mark on the cigars that bear his touch.